Today, Marketing has to be agile. Borrowed from development methodology, Agile Marketing allows better reaction to the reality of the field. Instead of planning one big campaign, it allows marketing to plan small dedicated actions, and focus on adapting these from the results of previous actions. With the usage of all the gathered data, the message evolves over time and is adapted to the interaction and response from the audience.
Thanks to our long expertise of agile development, we can help marketers to achieve faster their goals by providing fast and agile development support as well as our experience on agile methodology to help them embrace a more flexible way to reach their goals.